CURRENT ROLE:

DIRECTOR OF MARKETING

GameBreaker

Feb 2025 - Present

Objective:
As Director of Marketing at GameBreaker (Remote, Westlake Village, CA), I lead a full-scale modernization of the company’s digital marketing and eCommerce ecosystem, driving measurable growth across DTC and B2B channels.

I oversee strategy and execution across the website, social media, email, SMS, and third-party storefronts, unifying brand presence and performance across platforms.

Key results include:

• 15% YoY growth in total online sales through a rebuilt eCommerce foundation.

• Migrated the online store from WooCommerce to Shopify, improving site speed, UX, and conversion tracking accuracy.

• Increased Amazon sales 67% year-to-date through optimized listings, ad campaigns, and brand storefront design.

• Boosted email campaign conversion value 229% and automation flow conversion value 342% year-to-date by re-engineering campaign design, automation logic, and segmentation.

• Drove 17% organic traffic growth through advanced SEO optimization and ongoing content strategy.

• Grew social media following over 30% YTD, expanding reach and engagement across core sports segments.